3type is an atypical, competent and innovative type foundry based in Shanghai. Our team has in-depth professional and research experiences in a wide range of fields, such as graphic design, typography, printing, computer science, linguistics, anthropology, history etc. We believe this has greatly empowered our understanding of language, writing system, culture, graphics, and most essentially typeface.
What sets us apart from other service providers in similar settings is our expertise in multilingual and multiscriptual typography and type matching, our attention to tailored customer needs, designing details and stylistic nuances, and moreover our commitment to culture-oriented, language-specific, aesthetically-compatible typefaces, in Chinese, Latin, Cyrillic, Arabic or other scripts, no matter set independently or in line with each other. Building on this interdisciplinary ground, 3type also promotes cross-cultural exchanges, development of new design concept, type matching theories and practices, and type-related research and education.
Our services including but not limited to:
- copyright licensing and type products distribution in China (other proxy services also available);
- new type development, type matching, extension or modification of existing types, creating logotypes, displays and corporate visual identities;
- providing consultancy, assistance and translation on typography and type design in multi-cultural environment;
- facilitating type tutorials, workshops and tours.